Faith & Spice, a seasoning company powered by Valido Foods Taps Emcee N.I.C.E., Miles Minnick, Canton Jones, Angie Rose, Bryann Trejo, Miz Tiffany, and FlavorFest in a historical, groundbreaking and unprecedented Signature seasoning deal.
DALLAS, TEXAS July 7th, 2023 – Valido Foods wants you to discover the world of taste powering the branding arm of Faith & Spice, LLC for a historic celebrity hip hop seasoning deal with some of the superstars of Christian Hip Hop and Gospel Rap in Emcee N.I.C.E., Miles Minnick, Canton Jones, Angie Rose, Bryann Trejo, Miz Tiffany and the Legendary Flavor Fest with Urban D!
In celebration of Hip Hop’s 50th year in existence and the music genres continued mainstream dominance in radio, television, film, sports, fashion, and politics brands throughout the world are tripling down. Now more than ever the multi-trillion dollar food and beverage industry is taking notice. The analytics are undeniable, Hip Hop artists like Rap Snacks, Master P or Snoop, Jay Z, Diddy, 50 Cents, E40, Trick Daddy, Bun B, all are impacting the food and beverage industry with their cultural influence on products. Obie Njoku C.E.O. of Valido Foods and General Manager VZ Washington, seizing on rap’s momentum, launched its first hip hop collaboration with Christian Hip Hop recording artist Emcee N.I.C.E. and his signature seasoning “N.I.C.E. Blend”. The venture went so well and exceeded expectations becoming one of Valido Foods top selling seasoning blends in less than a year. Valido Foods believed that a collaboration with more kingdom hip hop recording artists could be a catalyst to a seasoning wave while shining the light on a genre that is making a surge in Hip Hop.
Faith based christian and gospel Hip Hop resonates with millions of people worldwide that love the genre and culture. Today even the sync licensing world prefers this music niche within Hip Hop over popular mainstream artists to help market and promote brands, services and products.
In steps the Faith & Spice a seasoning company to serve as the branding arm for the “Hip Hop Celebrity Signature Seasoning” deals with Valido Foods. In a historical, groundbreaking and unprecedented move Faith & Spice powered by Valido Foods becomes the first Spice Company in the world to ink a deal not only with seven hip hop artists, but with seven faith based kingdom hip hop artists starting with Christian Hip Hop Legend, Stellar Award Winner Multi-Platinum Billboard Chart topper and actor Emcee N.I.C.E. who introduces a new flavor called “N.I.C.E. & Savory Seasoning” a blend of black garlic and red onion to go with his already established “N.I.C.E. Blend Seasoning” followed by Miles Minnick arguably one of the hottest artists in Christian Hip Hop right now with a number one album introducing the world to “Miles Minnick’s All-Purpose Bay Spice” perfect for every type of meal, the name is a play on where he’s from in Northern California. Then you have the south’s Legendary Stellar Award winner gospel rap artist and Billboard chart topper Canton Jones giving you “Canton’s Chicken Seasoning” a spice perfect for any type of chicken from fried to baked along with three time Stellar Award nominee Miz Tiffany who becomes one of the first faith based hip hop woman with a signature spice taking you all the way to the south with her flavor “Miz Tiffany’s All-Purpose Southern Rub” perfect for all meats smoked or grilled. The second kingdom hip hop woman is the legendary Dove Award Nominee Angie Rose who extracts from her Puerto Rican roots the flavor profile of “Angie Rose’s Adobo Seasoning” perfect for chicken. Kingdom Muzic’s Kingdom hip hop artist Bryann Trejo gives you an urban street classic seasoning in “Bryann Trejo’s Street Tacos” perfect for all types of tacos: beef, pork, chicken and more… The celebrity list finalized with Christian hip hop’s most celebrated leadership brand in Flavor Fest. The flavor was inspired by the founder Urban D who is represented on the label and introduces us to “Flavor Fest’s Greek Blend Seasoning” that can be used on chicken, lamb, beef, vegetables, kebabs, salads, and more.
The General Manager of Valido Foods VZ Washington stated that “Faith & Spice seasoning brand deals is “very unprecedented” and artists will see success beyond what they could’ve imagined as each season is an extension of the artists’ brand. Not to mention, three Faith & Spice artists Emcee N.I.C.E., Canton Jones and Miz Tiffany are the 2023 recipients of the President’s Lifetime Achievement Award from the 46th President of the United States Joe Biden presented by Hidden Gems in recognition for their leadership in their community. It is only fitting that these artists continue to evolve and impact their community in a positive flavorful manner. Chantal Grayson, one of the managing partners in Faith & Spice said that “All of the unique blends will set the seasoning / spice world a blaze and this marks only the beginning of celebrity endorsed products involving faith-based hip hop artists.”
General Manager VZ Washington along with Faith & Spice didn’t go into details, the parameters of the deal simply stated that it was “very unprecedented and if everything goes as planned the artists will see success beyond what they could’ve ever imagined there are some outstanding role models in this group.”
Understanding the momentum Emcee N.I.C.E., said “That all facets of hip hop are winning right now including the subgenres, Christian Hip Hop, Gospel rap, all kingdom hip hop. Just think, all of these artists today become part of history as they establish legacy moves in building generational wealth. I am glad that my seasoning was able to open the doors for others. Faith & Spice seasonings will create an infusion of flavor in the industry and provide other resources outside of the kingdom hip hop ecosystem.”
Canton Jones stated that “I thank God for this awesome opportunity! It’s not often that an artist has his own spice! Wow! I’d like to shout out Emcee N.I.C.E., VZ Vonzell, Chantal Grayson and Valido Foods. I can’t wait to see what God has in this “season”! Let’s go!
2023 2x (two time) Stellar Award Nominee Miz Tiffany shared her enthusiasm
“I am beyond humbled and grateful for this historic partnership with Faith & Spice powered by Valido Foods. To see Christian Hip Hop artists celebrated and acknowledged in this way is a testament to the impact our music has on the hearts and minds of people around the world. This deal is not just about spices, it’s about seasoning our culture with love, inspiration, hope, and the message of faith.”
Miles Minnick
Being from Northern California, carrying that Bay Area Flavor is something we pride ourselves on. That accompanied with being a believer in Christ, we naturally add seasoning to any dry or bland situation. I want to shout out Emcee N.I.C.E., VZ Washington, Chantal Grayson and Valido Foods for helping us create a product that’s deeper than dinner that points to a lifestyle of Flavor.
Angie Rose on the opportunity…
“I have always loved the verse in the bible that says “we are the salt of the earth” as a kid I couldn’t fully grasp it but now I see as believers we preserve and enhance the world around us. I consider it nothing short of a blessing that this beautiful metaphor has translated to a real life experience. I pray that as my brothers and sisters use this to season their food, that the love of Christ would also preserve and heal their hearts! Truly this is an amazing moment for me!”
Bryann Trejo
“I am so excited to be joining the Faith & Spice team! The Bryann Trejo Street Tacos Seasoning is going to bring flavor and love to every serving you use it in! God bless you all in Jesus name. We pray you love our product.”
Tommy “Urban D” Kyllonen Flavor Fest founder stated that
“Flavor Fest has been bringing CHH Flavor to the world for over two decades and now to have our own seasoning is a perfect fit. We’re grateful to partner with Emcee N.I.C.E. and Faith & Spice powered by Valido Foods to bring our new Greek seasoning to the mix. Opa!”
Pre-Sale ordering on all of the spices are set to begin July 14th, 2023 through Valido Foods digital retail outlet at (www.validofoods.com) and will be available at select physical brick and mortar outlets across the United States when it is officially released to the public in August.
Obie Njoku C.E.O. of Valido Foods praised these artists for their careers and said that “There is no question all of these artists have proven their viability in hip hop. Together we make history and now the world gets to discover their world of taste!”
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About Faith & Spice
Faith and Spice, LLC – A remarkable seasoning company powered by Valido Foods that collaborates with professional Faith-based celebrities in the fields of recording artists, film & television and sports to pair and bring select seasoning flavor profiles and spice blends to market while shining light on the remarkable artists that share in our love for Kingdom and flavor! All seasonings can be found at ValidoFoods.com
About Valido Foods:
Valido Foods Incorporated manufactures, markets, and distributes spices, seasoning blends, condiments and other flavorful products to the entire food industry including their website validofoods.com, e-commerce channels, grocery, food manufacturers and foodservice businesses. Valido Foods motto “Discover the World of Taste” stems from our belief that food done right unites people from all over the world. Visit ValidoFoods.com for more information. For recipes check out Valido Foods social media platforms.
About Emcee N.I.C.E.
Aulsondro “Novelist” Hamilton also known as Emcee N.I.C.E., a multi-platinum producer and Billboard chart-topping christian hip hop recording artist, is the curator of the award winning station God’s House of Hip Hop Radio powered by Dash Radio. In 6 years, Emcee N.I.C.E. and business partner Chantal Grayson took an emerging genre in CHH, Latin CHH and Gospel Rap and created mainstay in radio, becoming the first station on the Dash Radio platform to win a major award for radio along with being the first hip hop faith-based hip hop station to win the covered Stellar Award, Gospel’s most prestigious award. The station would go on to win 15 The Spin Awards, Best New Station, Best Internet Radio Station, Best Radio Station Two or More Hosts and Emcee N.I.C.E. also won Internet Radio Host of the Year. N.I.C.E. is an active Voting Member of The Recording Academy | GRAMMY®, Stellar Awards Gospel Music Academy, and the Gospel Music Association. As well as Number 1 Best Selling Author on Amazon. 2023 Emcee N.I.C.E., Canton Jones & Everett Drake released “Amen Right There” (Vibes) the debuted at #1 on iTunes. Emcee N.I.C.E. is a 2023 Recipient of the President’s Lifetime Achievement Award recognized by the 46th President of the United States Joe Biden.
About Canton Jones
Canton Jones is a Billboard Chart topping Grammy-nominated Contemporary gospel rap, singer, and producer. With over ten records and multiple guest appearances, based in Atlanta. His unapologetic, socially conscious take on gospel weaves sweeping instrumentation, traditional gospel, contemporary R&B melodies, hip-hop, and electronics in a production style that weds the sonic approach of musical theater and dance music behind his rich baritone. 2023 Canton Jones, Emcee N.I.C.E. & Everett Drake released “Amen Right There” (Vibes) the debuted at #1 on iTunes. Canton Jones is an active Voting Member of The Stellar Awards Gospel Music Academy and a 2023 Recipient of the President’s Lifetime Achievement Award recognized by the 46th President of the United States Joe Biden.
About Miz Tiffany
Tiffany is an active Voting Member of The Recording Academy | GRAMMY®, Stellar Awards Gospel Music Academy, and the Gospel Music Association. As an actress, she was featured in several episodes of Fox’s Empire in addition to other well known cable and network television series. Additionally, she is a 3x-published author, model, and host.Miz Tiffany is a 2023 Recipient of the President’s Lifetime Achievement Award recognized by the 46th President of the United States Joe Biden.
About Flavor Fest
Founded by Tommy “Urban D” Kyllonen, Flavor Fest Leadership Conference exists to empower urban leaders by providing training, resources, networking and community. A conference where pastors, artists, church planters and entrepreneurs are equipped with practical tools and inspiration to overcome ministry obstacles. General sessions and workshops provide the attendees the skills, techniques, and guidance on how to better spread the gospel and build their churches and ministries in the urban context. Flavor Fest Music Festival is hosted by the conference where we give the opportunity for artists to grace the stage with our invited national recording headlining artist of the night. Ministering on one accord from the same platform.
About Miles Minnick
A multi-faceted entertainer who began releasing Christian hip-hop following a life-changing encounter with Christ as a teenager. Miles Minnick is also a noted actor. He has appeared in three feature films, including “Still Standing” and “Carter High,” the latter of which starred Charles S. Dutton and Vivica A. Fox. A native of the San Francisco Bay Area, Minnick has collaborated with such names as Hulvey, 1K Phew and nobigdyl, among many others. His newly released album entitled “Holographic” debuted at #1 on iTunes.
About Angie Rose
Multi Genre Christian Hip Hop R&B artist, a 2022 Dove Awards Nominee with over 19 million global streams. Angie Rose, recognized by FEMA for her philanthropic work is a dynamic powerhouse artist from the Bronx. Her message of inspiration is consistent although the sounds are diverse. Hailing from Puerto Rican roots, this Latina inspires her fans to be unstoppable through a combination of raw energy and undaunted lyrics. Her music promotes diversity and overcoming all obstacles, pulling from traumatic experiences with loss, drugs, alcohol abuse and more, she inspires us all to find healing in Jesus and never give up on purpose.
About Bryann Trejo
Bryann Trejo is from Corpus Cristi, TX, From the start of his career in 2015, Bryann has developed 12 full-length albums with multiple #1’s, including Kingdom Music Family: The Remnant, Now Do You Believe, Kingdom Psalms 1 & 2, Live & Grow, Keep It Kingdom, etc. He is the founder and the CEO of Kingdom Music Family and Kingdom Muzic, a network of ministries and ministers who want unity with the Body of Christ in a family relationship. Kingdom Muzic is a ministry minded organization. Keeping Christ centered and His Word at the forefront
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